Privacy Policy

This privacy policy sets out how the CLUE Institute (“the Company”) uses and protects any information that you give the Company when you use this website.

The Company is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

The Company may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from September 15, 2012.

What we collect

We may collect the following information:

  • Name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax, or mail. We may use the information to customize the website according to your interests


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place reasonable physical, electronic and managerial procedures to safeguard and secure the information we collect online. The Personal Consumer information you provide is secured using industry standard e-commerce security technology. In the event that we determine that there has been a security breach resulting in the unauthorized disclosure of Personal Consumer Information to a third party, we will notify consumers whose Personal Consumer Information has been so disclosed by posting such information on the Site and, if email contact is possible, then we would send an email advising of the status.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes (through opting in or similar procedures), you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

The information you enter when making a purchase will be shared with payment processors, financial gateways, and your credit card company to authorize credit card payments. Such information may also be shared with necessary third parties solely for the purpose of carrying out the transactions.

Please note that if you give out personal information online such as in a forum or message board, that information is not protected, is visible to the public and other visitors of the Site and can be collected and used by third parties. Although we strive to protect our users’ privacy, we cannot guarantee the security of information you voluntarily post and we have no control over how such third parties may use your information. You disclose any personal information at your own risk.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please email to Susan Jamison,

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Sharing of User Content on the Site

When you voluntarily send us emails, questions, stories, photos, and/or other User Content, you are authorizing us to use or post these materials on our Site. Please note that we will not return any materials provided to us.

Contact Us

If you have any questions concerning this Privacy Policy, please send us an email at

Governing Laws

These terms and the interpretation of these terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflicts of laws, rules, and specifically will not be governed by the United Nations conventions on contracts for the international sale of goods, if otherwise applicable.


You waive all rights to trial by jury in any action or proceeding instituted in connection with these Terms and/or the Web Site. Any controversy or claim arising out of or relating to these Terms and/or the Web Site shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in the State of California, City of Los Gatos, county of Santa Clara, and judgment on the arbitration aware may be entered into any court having jurisdiction thereof. Any matters or proceedings that are not subject to arbitration as set forth in this Section of these Terms and/or for entering any judgment on an arbitration award, shall take place in the State of California, City of Los Gatos, County of Santa Clara. You waive the defense of forum non convenience.

Construction and Enforcement of Terms

If any court of competent jurisdiction as a result of future legislative action shall hold any provision of this Policy invalid or unenforceable, such holding or action shall be strictly construed and shall not affect the validity or effect of any other provision of this Policy. Failure to enforce any provision of this Policy or other applicable agreement will not result in a waiver of that term or of any other term. No waiver on the part of Company of any of the provisions of this Policy will be of any force or effect unless made in writing and signed by a duly authorized officer of Company. The failure of the Company to exercise or enforce any right or provision of this Policy shall not constitute a waiver of such right or provision.

If any portion of this Policy is deemed unenforceable, unlawful, or void by a Court of competent jurisdiction, then that portion of the Policy will be deemed severable and will not affect the enforceability or validity of the remaining portions of this Privacy Policy.

© 2012 The CLUE Institute™. All rights reserved.